Post 12 - Calvin Klein Jeans

This ad is advertising Calvin Klein Jeans. The ad uses very limited sex appeal to spark the audiences’ attention. For example, the underwear of the model partially showing is somewhat sexy. The sex appeal in the ad is effective to some degree, but it is not the focal point that the ad utilizes to get its message across. The ad's focal point is using a famous singer and performer. The performer and singer is Lisa "Left Eye” Lopes, which was part of a Hip-hop and R&B group, called TLC.

The sex appeal of the ad is very appropriate for advertising jeans. There were other ads in the Calvin Klein Archives, which were very inappropriate, such as a man and woman making out. The woman was completely naked and the man had just a pair of jeans on. The ad was too sexual to be posted on this blog. As mentioned earlier, the ad in this post is quite appropriate for relaying jeans.

The ad does not over exaggerate its uses of pathos. The only serious emotional state one gets from this ad is a reminder of the terrible tragedy that happened to the model of the ad. Lisa “Left Eye” Lopes was killed in a car accident in 2002. In order for one to get this emotional state, one must first understand the history behind the model of the poster. One thing the Calving Klein ad does use, is Ethos. It does this by using Lisa "Left Eye" Lopes, a famous individual, to be the focal point of this ad.